Cytron and Company
It’s All About Customer Service and Client Experience

It’s All About Customer Service and Client Experience

Quality customer service seems to be few and far between these days. The “mom and pop” stores that once offered that personal touch and warm, homey feeling seem to be the days of yore, replaced by large stores and companies who either offer little help, or act rude, pushy or careless when they do assist… Continue Reading

PR Hidden Gems are all Around Your Business

PR Hidden Gems are all Around Your Business

Clients and friends often ask me, “What makes good PR?” My answer is, “It depends; what do you think you have that’s unique?” There are hidden gem all around your business that make for good public relations – shiny objects that will resonate with your stakeholders, clients/customers and prospects. Often, business owners only see the… Continue Reading

The NBA Draft: the Booms, the Busts and the Breakdown

The NBA Draft: the Booms, the Busts and the Breakdown

As the NBA draft is fast approaching, the NBA landscape looks as big and bold as ever, filled with opulent opportunity, swirling stories and rapid rumors. And, the NBA and its fans wouldn’t have it any other way, with the draft looming and a highly anticipated offseason to follow. From the awful way Cavs owner… Continue Reading

3 Ways to Improve Your Sales Skills in Accounting Firms

3 Ways to Improve Your Sales Skills in Accounting Firms

I recently posted two blogs, “Why Selling Skills are Important for Accounting Professionals” and “How Accounting Professionals Can Become Better at Selling Their Services” that were the basis for a podcast I presented to the Pennsylvania Institute of CPAs. I will post the link to the podcast when it’s live. The moderator, Bill Hayes, asked… Continue Reading

Will the Finals Save the Playoffs?

Will the Finals Save the Playoffs?

This NBA playoffs has been nothing short of awful. No matter how far I look, or how much I want to say otherwise, it’s practically an unavoidable truth. With only one series left – which features the easily predictable third straight meeting between the Cavs and the Dubs – is there anything left to salvage this… Continue Reading

3 Reasons Why Business Cards Still Work

3 Reasons Why Business Cards Still Work

We recently retooled our website with all-new content and design, so I thought it was also a good time to reprint business cards. However, before going through design and printing, I stopped for a few minutes to think. Once everyone’s email and contact applications integrated without to0 many gaps, I certainly did not give out… Continue Reading

Intuit’s Forward-Thinking Design: Collaboration is Key

Intuit’s Forward-Thinking Design: Collaboration is Key

Last week, I had the opportunity to travel to Mountain View, CA, to work with Intuit on various projects. At its headquarters, Intuit has a number of buildings for employees, some of which are 15-20+ years old. The company’s newest facility, “Building 20” opened last fall – and was I ever wowed by the design and… Continue Reading

Cytron and Company offers full service public relations, marketing and communications services for accounting, legal, medical, debt collection and other professional service industries, as well as a variety of consumer-based industries.
Scott Cytron  |  972.743.4671  |  scott@cytronandcompany.com            
Bryan Cytron  |  972.743.4300  |  bryan@cytronandcompany.com