Cytron and Company

What I’m Thankful For: 2017

I try to write an annual blog that talks about what I’m thankful for; as 2017 draws to a close, here’s my list for this year: My Wonderful Family – to me, family is everything. I could not get along day to day without the support of my family and am eternally grateful for everyone.… Continue Reading

Weinstein, Gurriel and Other Observations

Weinstein, Gurriel and Other Observations

There are a lot of things I understand and a lot of things I don’t. I understand World Kindness Day. I understand a warm puppy who only wants to love you. I understand  fantastic sunsets on Coffee Pot Rock in Sedona. I don’t understand hate, poor judgment or looking the other way. I thought we… Continue Reading

A Networking Guide for Introverted Extroverts

A Networking Guide for Introverted Extroverts

I’ve always considered myself to be an introvert, but a few years ago when I heard the term, “introverted extrovert,” I thought this fit my personality very well. I excel in social situations if I have a close circle of friends around me and sort of know others in the room, but if you ask… Continue Reading

Staying Busy Vs. Staying Engaged

Staying Busy Vs. Staying Engaged

Are you staying busy or are you staying engaged? I think there is a definite difference between the two – and this came to my attention recently when I was talking with a long-time friend and associate who retired a few years ago. After taking several long trips with girlfriends, spending time with her grown… Continue Reading

It’s All About Customer Service and Client Experience

It’s All About Customer Service and Client Experience

Quality customer service seems to be few and far between these days. The “mom and pop” stores that once offered that personal touch and warm, homey feeling seem to be the days of yore, replaced by large stores and companies who either offer little help, or act rude, pushy or careless when they do assist… Continue Reading

PR Hidden Gems are all Around Your Business

PR Hidden Gems are all Around Your Business

Clients and friends often ask me, “What makes good PR?” My answer is, “It depends; what do you think you have that’s unique?” There are hidden gem all around your business that make for good public relations – shiny objects that will resonate with your stakeholders, clients/customers and prospects. Often, business owners only see the… Continue Reading

The NBA Draft: the Booms, the Busts and the Breakdown

The NBA Draft: the Booms, the Busts and the Breakdown

As the NBA draft is fast approaching, the NBA landscape looks as big and bold as ever, filled with opulent opportunity, swirling stories and rapid rumors. And, the NBA and its fans wouldn’t have it any other way, with the draft looming and a highly anticipated offseason to follow. From the awful way Cavs owner… Continue Reading

3 Ways to Improve Your Sales Skills in Accounting Firms

3 Ways to Improve Your Sales Skills in Accounting Firms

I recently posted two blogs, “Why Selling Skills are Important for Accounting Professionals” and “How Accounting Professionals Can Become Better at Selling Their Services” that were the basis for a podcast I presented to the Pennsylvania Institute of CPAs. The moderator, Bill Hayes, asked me to discuss three steps firms should take to encourage their… Continue Reading

Cytron and Company offers full service public relations, marketing and communications services for accounting, legal, medical, debt collection and other professional service industries, as well as a variety of consumer-based industries.
Scott Cytron  |  972.743.4671  |  scott@cytronandcompany.com            
Bryan Cytron  |  972.743.4300  |  bryan@cytronandcompany.com