Cytron and Company
It’s the Little Things in Life

It’s the Little Things in Life

It may sound cliché, but the little things in life truly bring me the most happiness.

Take my granddad, for instance. This is a man I’ve always looked up to and called my hero. From him tossing me into the air as a baby, to watching planes take off, to epic card showdowns, to seemingly endless childhood sports fun at the park, it’s been an effortless feeling of joy every time I’m around him. And, it has not changed to this day.

What I’ve come to realize is that those moments that seemed so small at the time are the ones I’ll remember the most. They’re truly the biggest and most happy memories. And, if you’re wondering, the man is still going strong! At age 92, he still plays tennis and knows his way around a TV guide and a Backgammon board better than most people half his age.

But, as the years went on, these memories started feeling more important. They started to take on a different context, one that brought me so much clarity. Playing these memories back in my head, it became clear just how much time and attention he gave me, and just how much he loved me. Out of that, a bond formed that I’ll cherish forever.

In return, I started to think about what I could do to bring some joy into his life at this later stage. Then, it hit me like a ton of bricks. He loves the St. Louis Cardinals! That’s his jam. So, I took him to two games in St. Louis for his 90th, and recently bought him the baseball package on DirecTV so that he could watch all the games. He choked up on the spot when I surprised him with the news. I could tell just how much it meant to him, and I will never forget the moment.

So, as cliché as it might sound that it’s about the little things in life, it’s so true. There are many hurdles in life and many things that get in the way. But, remember that we always have each other. That’s something that will never go away.

Cytron and Company offers full service public relations, marketing and communications services for accounting, legal, medical, debt collection and other professional service industries, as well as a variety of consumer-based industries.
Scott Cytron  |  972.743.4671  |            
Bryan Cytron  |  972.743.4300  |