Cytron and Company

Benefits of Facebook Groups: An Interview Seth David & Stacy Kildal

Facebook groups are plentiful, especially those focusing on accounting, QuickBooks and related issues … so why create a new Facebook group, “Between Wall and Main,” and what are the benefits to members and the administrators? I recently sat down with Seth David and Stacy Kildal to discuss these topics and much more. Click here to… Continue Reading

Be One Step Above Mediocre Service: Is That Enough?

Last week at the AICPA TECH+/Practitioners Symposium, I had the opportunity to hear Peter Shankman, @petershankman, who I can describe as a guru when it comes to helping companies build their businesses through social media, PR and marketing. This wasn’t the first I time I’ve heard Peter speak; I previously heard him at one of the Ragan Conferences –… Continue Reading

Partnerships: Do They Work?

From time to time, practitioners ask me my opinion about partnerships – specifically,should they enter into a partnership arrangement with another CPA or accountant? I think there are definite plusses when it comes to partnering up with someone else, whether it is an individual for a project or even joining one firm with another. However,… Continue Reading

We Could All Learn Client Service Lessons From Disney

Although it’s well known that Disneyworld’s tagline is the “Happiest Place on Earth,” everyone’s definition of “happiest” is different. Let me pose one, important question: Do you think clients and customers believe your business is the “happiest company on earth?” Taken literally, do clients love your firm so much that they will never go elsewhere… Continue Reading

Best Place to Work?

Just about every major city has its own version of a “Best Place to Work” competition in which 100 or more local companies are ranked according to comprehensive surveys submitted by company employees. Even if your city doesn’t have a formal listing, chances are there is some kind of effort driven by your local newspaper… Continue Reading

5 Strategies for the Younger Generation to Grow and Succeed

After getting inspired from Solution14 keynote speaker Susan Solovic who spoke about marketing and branding, it became apparent just how many opportunities the younger generation has to reach growth and success at their firms or companies. Here’s my take on 5 strategies for the younger generation to grow and succeed: Failure is Okay Bill Gates… Continue Reading

Cytron and Company offers full service public relations, marketing and communications services for accounting, legal, medical, debt collection and other professional service industries, as well as a variety of consumer-based industries.
Scott Cytron  |  972.743.4671  |  scott@cytronandcompany.com            
Bryan Cytron  |  972.743.4300  |  bryan@cytronandcompany.com