Last week at the AICPA TECH+/Practitioners Symposium, I had the opportunity to hear Peter Shankman, @petershankman, who I can describe as a guru when it comes to helping companies build their businesses through social media, PR and marketing. This wasn’t the first I time I’ve heard Peter speak; I previously heard him at one of the Ragan Conferences –… Continue Reading
We Could All Learn Client Service Lessons From Disney
Although it’s well known that Disneyworld’s tagline is the “Happiest Place on Earth,” everyone’s definition of “happiest” is different. Let me pose one, important question: Do you think clients and customers believe your business is the “happiest company on earth?” Taken literally, do clients love your firm so much that they will never go elsewhere… Continue Reading
Best Place to Work?
Just about every major city has its own version of a “Best Place to Work” competition in which 100 or more local companies are ranked according to comprehensive surveys submitted by company employees. Even if your city doesn’t have a formal listing, chances are there is some kind of effort driven by your local newspaper… Continue Reading
5 Strategies for the Younger Generation to Grow and Succeed
After getting inspired from Solution14 keynote speaker Susan Solovic who spoke about marketing and branding, it became apparent just how many opportunities the younger generation has to reach growth and success at their firms or companies. Here’s my take on 5 strategies for the younger generation to grow and succeed: Failure is Okay Bill Gates… Continue Reading
Why I Wasn’t First in Line for the New iPhone
I used to consider myself an early adopter of all-things technology. Back when I was PC-based, I would upgrade to the newest operating system (OS) right away and buy the latest version of Microsoft Office. Almost 6 years ago when I moved to a Mac, whenever a new OS came out, I upgraded very quickly.… Continue Reading
The “Magic Bullet” for Accounting Firms
We are on the road to healthy eating, starting with the recent purchase of a Magic Bullet, a high-powered blender that pulverizes fruits and vegetables into a really gross-looking liquid. We’ve been putting in spinach, kale or carrots, plus any kind of fruit – melon, berries and bananas – and in just 30 seconds, we’re… Continue Reading
How to Market Your QuickBooks Practice
It’s summer, which means you’re either resting comfortably on the beach sipping a cold refreshment or attending any one of a number of accounting conferences. While I’d opt for the beach just about any time, I’ve spent quite a bit of time over the past six weeks attending these conferences, and along the way, talking… Continue Reading
Instagram for Business? Now, That’s a Novel Idea!
When we hear anything about the social media app Instagram, we often think of it as a leisurely outlet to post photos of our vacations, special events, and our families. If you aren’t familiar with Instagram, it’s an easy-to-use social-media app for the iPhone or Android for manipulating and sharing photos and videos. Not too long ago, Facebook was… Continue Reading
5 Marketing and PR Tactics for Small Accounting Firms
While larger firms may seem have an advantage over their smaller counterparts because they typically allocate more money toward marketing and public relations, there’s no reason why smaller firms can’t do what they can to market their practices. Marketing doesn’t have to cost a lot of money, but it does take a bit of time… Continue Reading
How Accountants Can Really Market Themselves
When you throw around the word “marketing,” sales and solicitation come to mind…but when it comes to “accounting marketing,” the scenario needs to be more professional than an infomercial or door-to-door Girl Scout cookies. This is much more than a sales pitch; this is your livelihood. Therefore, it is important to get past the notion… Continue Reading
