I just finished working with a fairly new client to help her improve her LinkedIn profile and company pages. Along the way, I learned quite a bit more about LinkedIn, picking up a few new tips I thought others would…
When we hear anything about the social media app Instagram, we often think of it as a leisurely outlet to post photos of our vacations, special events, and our families. If you aren’t familiar with Instagram, it’s an easy-to-use social-media app…
In a business marketplace that’s getting more crowded, finding innovative ways to connect with clients and prospects isn’t as easy as it used to be. One of the best ways to position yourself as a trusted source of information (aka,…
Professionals who participate in social media, and certainly most accountants I know, want to measure what they’re doing, in order to know if they should increase or decrease the time they spend on non-billable activities. Seldom do I find anyone…
A blog can help build your firm. However, simply creating a domain name and sporadically writing entries will not yield more business. In order to give your effort and your blog justice, you must commit to writing the blog on…
When I educate CPAs and accountants on social media marketing, I get two questions more often than any others. First, which application they should be on, and second, how they operate or participate in social media to get results. Both…
I have a lot of clients, associates, and friends who think I’m a social media whiz. They regularly call or write asking for what they think is sage advice on how to make more of an impact on Facebook, Twitter,LinkedIn, Pinterest, and several…
One of the best ways you can use social media to make your clients and prospects more aware of what you do is to continuously change your “status.” Why? It certainly gives you audience quite a bit of insight into…
Just this week, one of my accountant friends “got back to his blog” after not posting any entries for quite a long time. I used to be as bad about posting as many of you who are reading this may…
When I present to groups on how accountants can leverage social media to build business, I’m often asked a very basic question – “How effective is Twitter and why should I be on it?” I used to say that I did…