I just finished working with a fairly new client to help her improve her LinkedIn profile and company pages. Along the way, I learned quite a bit more about LinkedIn, picking up a few new tips I thought others would like to know about, in order to maximize their exposure. Just about everyone I know… Continue Reading
Instagram for Business? Now, That’s a Novel Idea!
When we hear anything about the social media app Instagram, we often think of it as a leisurely outlet to post photos of our vacations, special events, and our families. If you aren’t familiar with Instagram, it’s an easy-to-use social-media app for the iPhone or Android for manipulating and sharing photos and videos. Not too long ago, Facebook was… Continue Reading
Content Marketing: Engagement Is Top Goal
In a business marketplace that’s getting more crowded, finding innovative ways to connect with clients and prospects isn’t as easy as it used to be. One of the best ways to position yourself as a trusted source of information (aka, a subject matter expert) is via content marketing writing. My advice is to get your… Continue Reading
5 Ways to Measure Your Social Media Efforts
Professionals who participate in social media, and certainly most accountants I know, want to measure what they’re doing, in order to know if they should increase or decrease the time they spend on non-billable activities. Seldom do I find anyone who tweets or networks with colleagues on LinkedIn just because it takes up valuable time… Continue Reading
10 Ways Blogs Can Generate Business
A blog can help build your firm. However, simply creating a domain name and sporadically writing entries will not yield more business. In order to give your effort and your blog justice, you must commit to writing the blog on a regular basis; be patient to see results; and promote the blog so your clients,… Continue Reading
Which Social Media is Right for Accounting Firms?
When I educate CPAs and accountants on social media marketing, I get two questions more often than any others. First, which application they should be on, and second, how they operate or participate in social media to get results. Both are simple-enough questions, but kind of hard to answer without spending some time analyzing what… Continue Reading
Five Secrets to Social Media Success for Accountants
I have a lot of clients, associates, and friends who think I’m a social media whiz. They regularly call or write asking for what they think is sage advice on how to make more of an impact on Facebook, Twitter,LinkedIn, Pinterest, and several other social media applications. My response? I consider myself fortunate that I’m thought of as… Continue Reading
5 Ways to Improve Your LinkedIn Status Updates
One of the best ways you can use social media to make your clients and prospects more aware of what you do is to continuously change your “status.” Why? It certainly gives you audience quite a bit of insight into your knowledge about accounting, but it also helps position you as a content matter expert.… Continue Reading
3 Reasons We Don’t Blog (and How to Get Back to Blogging)
Just this week, one of my accountant friends “got back to his blog” after not posting any entries for quite a long time. I used to be as bad about posting as many of you who are reading this may be, but now that I have a regular blog column on AccountingWeb, posting has gotten much… Continue Reading
Tweet About Your Expertise (in 140 Characters)
When I present to groups on how accountants can leverage social media to build business, I’m often asked a very basic question – “How effective is Twitter and why should I be on it?” I used to say that I did not think Twitter was going to last, but an IPO is in the works for… Continue Reading
