Accountants love numbers and they love results, but what they don’t like is the inability to gain any kind of ROI or return on investment for marketing and public relations activities. In today’s competitive marketplace, sticking your head in the sand isn’t the answer, especially when it comes to participating in social media. Accountants who… Continue Reading
Don’t Set Up Fake FB & Twitter Profiles – It’s Unethical!
If you’re on social media, you should be authentic. What do I mean by this? You shouldn’t have an alias or fake username or persona. You should be you. People trust other people to be honest and be who they say they are. Sounds like a no-brainer, right? Not so much. An article in the Dallas… Continue Reading
LinkedIn Endorsements Have Gotten WAY Out of Hand
I debated whether I should write this posting; the last thing I would ever want to do is offend someone who has good intentions. Folks: LinkedIn Endorsements have gotten WAY out of hand. A quick explanation. LinkedIn Endorsements are different from Recommendations. With an endorsement, anyone you have a connection to on LinkedIn can check… Continue Reading
Social Media During the Boston Marathon Tragedy
Ever since the bombings occurred during the Boston Marathon, I’ve been thinking about what I wanted to post to make some kind of sense of this with regard to public relations and social media. My natural inclination was to post something about the important role social media played during the event, but that seemed too… Continue Reading
Why Guest Bloggers Make Sense for Your Blog
In the past, I’ve worked with many of my clients to recruit guest bloggers for their blog. These are experts in various fields who we’ve felt truly added to the credibility of the client’s site and, of course, enhanced their reputation. However, I’ve also faced the hesitancy of some potential recruits who fizzled out because they… Continue Reading
5 Great LinkedIn Tools
I’ve seen quite a bit lately about more effective uses of LinkedIn. Just recently, I sourced a new author for Intuit’s Accountant News Central blog, Mark Ginsberg, who contributed two articles, “How to use LinkedIn to Grow Your Practice,” and “How to Build Your Network on LinkedIn.” Today, I ran across this posting from Ragan.com… Continue Reading
Who Controls Facebook Page If the User Dies?
Because it got MY attention, I took the title of my latest blog posting from the headline of an article that ran on March 16 in The Dallas Morning News. Here’s an online version of the article (with a different headline) from AP writer MIchael Avok. To summarize the article, the mother of a man… Continue Reading
Eight Tips to Help You Write for the Web
(Note – this originally ran on CPATechViews.com) Writing for the Web is WAY different than writing a newsletter article, speech, e-mail and just about everything else – except for a blog, which is also based on brevity. I think most of us get carried away when it comes to writing for our web pages and… Continue Reading
Should you Have a Professional and Personal Facebook Page?
(Note – this originally ran on CPATechViews.com) Recently, this question has popped up more than usual. Should an accountant have two Facebook pages – one for professional reasons and one for friends and family? My advice is simple: If your Facebook page is more personal than professional – and the “personal” is intended only for… Continue Reading
