Cytron and Company

Social Media ROI: Why Does it Matter?

Accountants love numbers and they love results, but what they don’t like is the inability to gain any kind of ROI or return on investment for marketing and public relations activities. In today’s competitive marketplace, sticking your head in the sand isn’t the answer, especially when it comes to participating in social media. Accountants who… Continue Reading

LinkedIn Endorsements Have Gotten WAY Out of Hand

I debated whether I should write this posting; the last thing I would ever want to do is offend someone who has good intentions. Folks: LinkedIn Endorsements have gotten WAY out of hand. A quick explanation. LinkedIn Endorsements are different from Recommendations. With an endorsement, anyone you have a connection to on LinkedIn can check… Continue Reading

5 Great LinkedIn Tools

I’ve seen quite a bit lately about more effective uses of LinkedIn. Just recently, I sourced a new author for Intuit’s Accountant News Central blog, Mark Ginsberg, who contributed two articles, “How to use LinkedIn to Grow Your Practice,” and “How to Build Your Network on LinkedIn.” Today, I ran across this posting from… Continue Reading

Cytron and Company offers full service public relations, marketing and communications services for accounting, legal, medical, debt collection and other professional service industries, as well as a variety of consumer-based industries.
Scott Cytron  |  972.743.4671  |            
Bryan Cytron  |  972.743.4300  |