Facebook groups are plentiful, especially those focusing on accounting, QuickBooks and related issues ... so why create a new Facebook group, "Between Wall and Main," and what are the benefits to members and the administrators? I recently sat down with…
It took me awhile, but I'm finally realizing what others have been talking about for so long. The way I consume content has changed - and I think it's changed for the better. I still get a daily print newspaper;…
After getting inspired from Solution14 keynote speaker Susan Solovic who spoke about marketing and branding, it became apparent just how many opportunities the younger generation has to reach growth and success at their firms or companies. Here’s my take on…
I used to consider myself an early adopter of all-things technology. Back when I was PC-based, I would upgrade to the newest operating system (OS) right away and buy the latest version of Microsoft Office. Almost 6 years ago when…
In a time of our lives in which we want most non-billable activities fast and easy, I have a public relations tip for you that has brought success to one of my clients no less than 3 times in the…
I have a lot of clients, associates, and friends who think I’m a social media whiz. They regularly call or write asking for what they think is sage advice on how to make more of an impact on Facebook, Twitter,LinkedIn, Pinterest, and several…
It seems you can’t go anywhere or do anything without technology. I know that’s a big Homer Simpson “Doh!,” but it’s true. Think about it. What do we do when the Internet goes out at our offices? Instead of reading…
One of the best ways you can use social media to make your clients and prospects more aware of what you do is to continuously change your “status.” Why? It certainly gives you audience quite a bit of insight into…
Just this week, one of my accountant friends “got back to his blog” after not posting any entries for quite a long time. I used to be as bad about posting as many of you who are reading this may…
Accountants love numbers and they love results, but what they don’t like is the inability to gain any kind of ROI or return on investment for marketing and public relations activities. In today’s competitive marketplace, sticking your head in the…