Facebook groups are plentiful, especially those focusing on accounting, QuickBooks and related issues … so why create a new Facebook group, “Between Wall and Main,” and what are the benefits to members and the administrators? I recently sat down with Seth David and Stacy Kildal to discuss these topics and much more. Click here to… Continue Reading
Realizing a Shift Change in the Way I Consume Content
It took me awhile, but I’m finally realizing what others have been talking about for so long. The way I consume content has changed – and I think it’s changed for the better. I still get a daily print newspaper; for some reason, I cannot conceive reading my Dallas Morning News online. No, I’m not… Continue Reading
5 Strategies for the Younger Generation to Grow and Succeed
After getting inspired from Solution14 keynote speaker Susan Solovic who spoke about marketing and branding, it became apparent just how many opportunities the younger generation has to reach growth and success at their firms or companies. Here’s my take on 5 strategies for the younger generation to grow and succeed: Failure is Okay Bill Gates… Continue Reading
Why I Wasn’t First in Line for the New iPhone
I used to consider myself an early adopter of all-things technology. Back when I was PC-based, I would upgrade to the newest operating system (OS) right away and buy the latest version of Microsoft Office. Almost 6 years ago when I moved to a Mac, whenever a new OS came out, I upgraded very quickly.… Continue Reading
HARO: Easy Low-Hanging PR Fruit
In a time of our lives in which we want most non-billable activities fast and easy, I have a public relations tip for you that has brought success to one of my clients no less than 3 times in the last month. It’s HARO, an acronym that is short for Help a Reporter Out. There’s… Continue Reading
Five Secrets to Social Media Success for Accountants
I have a lot of clients, associates, and friends who think I’m a social media whiz. They regularly call or write asking for what they think is sage advice on how to make more of an impact on Facebook, Twitter,LinkedIn, Pinterest, and several other social media applications. My response? I consider myself fortunate that I’m thought of as… Continue Reading
Do Your Best to Tame the Technology Beast This Busy Season
It seems you can’t go anywhere or do anything without technology. I know that’s a big Homer Simpson “Doh!,” but it’s true. Think about it. What do we do when the Internet goes out at our offices? Instead of reading a printed magazine article or perhaps the newspaper, we sit around and hope the boss… Continue Reading
5 Ways to Improve Your LinkedIn Status Updates
One of the best ways you can use social media to make your clients and prospects more aware of what you do is to continuously change your “status.” Why? It certainly gives you audience quite a bit of insight into your knowledge about accounting, but it also helps position you as a content matter expert.… Continue Reading
3 Reasons We Don’t Blog (and How to Get Back to Blogging)
Just this week, one of my accountant friends “got back to his blog” after not posting any entries for quite a long time. I used to be as bad about posting as many of you who are reading this may be, but now that I have a regular blog column on AccountingWeb, posting has gotten much… Continue Reading
Social Media ROI: Why Does it Matter?
Accountants love numbers and they love results, but what they don’t like is the inability to gain any kind of ROI or return on investment for marketing and public relations activities. In today’s competitive marketplace, sticking your head in the sand isn’t the answer, especially when it comes to participating in social media. Accountants who… Continue Reading
