Cytron and Company

Let’s Keep a Positive Attitude in a Doomsday Economy

Last night during a networking event, I was a bit rattled by a colleague who told me his business is mostly non-existent. He blamed it on the economy.

I can’t tell you who this person was, of course, but I can tell you he is a freelance communicator I’ve known for a very long time. When we talked, he said, “I know you know what I’m talking about. Because of the economy, I have no work and it’s not going to change until 2012.”

Now I know my friends refer to me as a Pollyanna or optimist because I tend to see the positive side of most everything, but I couldn’t help but be a bit silent when he was telling me this. Sure, I could get more work, but I’m thankful for what I have and for the great clients I have.

However, my close friends tell me this isn’t by luck or chance. I work hard at trying to keep my clients, constantly delivering services to them, anticipating what they need before they know it and remaining focused on their growth.

How come a bunch of us can survive in this economy while others don’t? If my client base dried up, I have bills to pay … logic says I would go out and get some kind of job.

I don’t think we can blame a lack of business on the economy. Sure, it affects various segments, but it’s up to you to decide your own destiny.

Cytron and Company offers full service public relations, marketing and communications services for accounting, legal, medical, debt collection and other professional service industries, as well as a variety of consumer-based industries.
Scott Cytron  |  972.743.4671  |            
Bryan Cytron  |  972.743.4300  |