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My Wish List for 2011 (or, a Marketer’s Dream)

(This blog entry originally appeared on

As I get older, I think time, indeed, DOES go faster. It seems that 2010 sped along with the same ferocity as a freight train. Now that it is the end of the year, it’s time to write my wish list for the holidays – subtitled, “A Marketer’s Dream.” Here’s what I wish for in 2011:

  • Every managing partner of every accounting firm would thank his or her staff for a job well done. A simple “thank you” goes a long way to motivate and inspire.
  • Marketing budgets would top 15% of firm revenue – hey, this is a “wish” list, after all, right?
  • Firms would spend more time on “strategy” and less time on “execution.”
  • Marketing and PR directors/managers would understand that a press release does not have to be issued for just any matter, without thought as to how the story, itself, should be positioned.
  • Firms would make their marketing directors and managers accountable for practice growth.
  • Accounting resellers would understand that a major part of their job is to educate the profession on technology instead of trying to sell one more system firms do not understand.
  • People really DO like receiving donations to honor them instead of another meaningless gift.
  • World peace (OK – remember this is MY wish list).

What are some of your wishes for 2011? Happy holidays to everyone and I hope we all have a great New Year!

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