Cytron and Company

Of Deviled Eggs and Delivering on Promises

One basic tenet of great public relations is delivering on promises. One way or another, if you make a promise to a client or customer, you must make good on that promise.

Last Friday night, I found myself unable to deliver on a promise … I was having some friends over for dinner and decided to make “Caesar-Salad Stuffed Deviled Eggs,” a Rachel Ray recipe, to have with drinks. I set the platter of 16 halves (8 whole eggs) down on the coffee table. Soon after, my guests arrived and I quickly made them their drinks. We wandered back into the living room where the eggs were – and I noticed that 10 of them were gone.

The culprit? Fred, my Jack Russell, who, for the first time in more than a year since I’ve had him, scarfed something off a table.

While I soon laughed about it (and the dog never got sick – amazing!), I realized I was unable to deliver on my promise for a great appetizer. Sure, this might seem like a very minor setback. After all, I made enough food to feed most of North Dallas, but I still did not deliver on something I told my guests I would provide to them.

So you can see, if you make a promise, be sure to deliver the good to your clients, prospects, colleagues and employees. If you make a promise to give your clients the best tax advice possible, then do it. However, if you don’t think you’ll actually lower their tax liability, then don’t promise it, but find a way to communicate that you’ll work as hard as you can.

Promises and even something like a “guarantee” are great for PR and marketing, but you also have to be realistic.

For me, it’s back to the kitchen ….

Note: This post first appeared on

Cytron and Company offers full service public relations, marketing and communications services for accounting, legal, medical, debt collection and other professional service industries, as well as a variety of consumer-based industries.
Scott Cytron  |  972.743.4671  |            
Bryan Cytron  |  972.743.4300  |