Cytron and Company

Make One Healthy Move a Day

I am told constantly that I need to stop being such a blatant Pollyanna – you know the kind – the eternal optimist who always sees the glass as half-full. Some 30 years ago, I had a fraternity brother who said to me, “Are you EVER unhappy?” Back then, I didn’t know the difference, really.… Continue Reading

A Year of Thanks

Hello blog, it’s me. You haven’t seen me for a few months, but now I’m back and trying to commit to feeding you on a regular basis. In recent years, I have provided a year-end blog of thanks for my good fortune, so here goes. Here’s what I was thankful for in 2011: My immediate… Continue Reading

Most Important Career Tip: Use Your Network!

I had the pleasure of being part of a panel for this morning’s IABC/Dallas Members-only Breakfast seminar that focused on career management. Thanks to Melissa Anderson for coordinating the panel, and to my co-panelists, Sharon Larkin and Nancy Voith, for their participation. Here are the points I made: Most Important Tip: Use Your Network! Niche… Continue Reading

Recipe for White Chili

Several people asked me for this recipe – so here it is. I soak the beans in chicken stock in the crock pot the day before I make the chili, then finish it up about 3 hours prior to serving on Low in the crock pot. I figured this was about 6 points/serving on Weight… Continue Reading

A Little Kindness Does Not Go Unnoticed

With this headline, I’m repeating one of my Facebook posts I put up just yesterday. I have a story of a dog who escaped and was found by one of our good samaritans. This week, Bailey accidentally got out the front screen door, ran about half a mile down a very busy Dallas street, crossed a… Continue Reading

How to Retain Clients: Cross-Sell Firm Services

(This was originally published on Several months ago, I got several comments after I posted a blog entry on how to retain clients. When I talk with accounting firms across the country, client retention definitely remains THE hottest topic out there. I know everyone would agree it’s far easier to keep a client than try… Continue Reading

Putting on the Game Face is a Roll of the Dice

Just the other day, I finally met one of my out-of-town clients/associates who stopped over in Dallas on his way to points east, and while it’s not at all unusual for me to meet my out-of-town clients in person, this was the first time we had met face to face. That’s not the unusual thing… Continue Reading

Should CPA Firms Advertise?

(Note – this blog entry originally ran on There are a few questions I get from CPA firm partners and staff that rarely change, no matter the size of the firm, where it is located or what kinds of services it offers. “How do I recruit clients?” “Is social media worth the effort?” “Should… Continue Reading

Cytron and Company offers full service public relations, marketing and communications services for accounting, legal, medical, debt collection and other professional service industries, as well as a variety of consumer-based industries.
Scott Cytron  |  972.743.4671  |            
Bryan Cytron  |  972.743.4300  |