Not sure if it's a coincidence, but today I have two more sources of how important the "Mommy" voice is in marketing, public relations and communications' activities. This follows up a previous blog I wrote after I attended the Ragan…
Bear with me while I tell a story. I have had my homeowner's, auto and property insurance with the same agency for well over 15 years, but recently switched due to poor service. The agency is owned by a husband…
(Note: This originally ran on CPATechViews.com) How many presentations have you been to - or even produced yourself - in which the type was too small to read from across the room or there was too much on a slide…
Dear Alicia Keys: I am applying for the position of Head Blogger - the one you advertised on Monster.com. Here's what you need: ATTENTION: Public Relations Rock Stars, Bloggers & Social Media Moguls! – Work for Alicia Keys! Yes, THE…
(Note: This was originally published on CPATechViews.) I wanted to build on Rick Telberg's excellent story on CPA Trendlines on how business owners define success. According to research conducted by the Enterprise Council on Small Business, Rick wrote that "business…
Are you using Search Engine Optimization? I've taken informal surveys asking accounting professionals about SEO on their Websites - only to be met either extreme resistance ("I don't have time") or blank stares ("I don't know how to do that.").…
An article about Mommy Blogs in yesterday's New York Times was very interesting - and timely. Last month, I attended the Ragan Communications' Social Media for Communicators Conference, and one of the sessions was on "Mommy Blogs." For those who…
Following up on Isaac O'Bannon's very well-timed post about the paperless office, I wanted to share my experience with the Fujitsu ScanSnap S1300. Promoted as an instant PDF mobile scanner, I had my doubts about quality and ease of use - but…
I posted a status update on Facebook, and several people asked me to elaborate on my posting about Bank of America. In short, I'll never switch to another bank unless BOA folds, which isn't likely. I think banks should be…
I just returned from the Ragan Communications Social Media for Communicators Conference in Atlanta. My mind continues to swim with dozens of great ways to use social media as a means to reach potential audiences - all within the realm…