In a business marketplace that’s getting more crowded, finding innovative ways to connect with clients and prospects isn’t as easy as it used to be. One of the best ways to position yourself as a trusted source of information (aka, a subject matter expert) is via content marketing writing. My advice is to get your… Continue Reading
Tips to Improve Your Public Presentations
If you would rather read thousands of pages of tax code, jump out of a moving car that’s going 90 mph, or sing “You Light Up My Life” at the neighborhood karaoke bar than speak to a group in public, you’re not alone. It’s no surprise that 74% of people suffer from the fear of… Continue Reading
Which Social Media is Right for Accounting Firms?
When I educate CPAs and accountants on social media marketing, I get two questions more often than any others. First, which application they should be on, and second, how they operate or participate in social media to get results. Both are simple-enough questions, but kind of hard to answer without spending some time analyzing what… Continue Reading
Creating News Releases That Set Your Accounting Firm Apart
Got news? Hardly ever have I run across an accounting firm that didn’t want to get its name in the news, unless it’s a firm that’s afraid the phone will ring too much and the firm won’t be able to handle the amount of new business that comes in. Yes, firms have told me about that… Continue Reading
HARO: Easy Low-Hanging PR Fruit
In a time of our lives in which we want most non-billable activities fast and easy, I have a public relations tip for you that has brought success to one of my clients no less than 3 times in the last month. It’s HARO, an acronym that is short for Help a Reporter Out. There’s… Continue Reading
Resigning a Client: Four Years Later, It Was the Right Decision
No matter what type of business you’re in, it’s never easy to resign a client. Yet, the benefits far outweigh the drawbacks. We resign clients based on a number of reasons. Perhaps the scope of engagement changed and you don’t provide that kind of service … or the client may not be paying their bills.… Continue Reading
3 Simple and Attainable PR Goals You Can Set for 2014
Based on my history of breaking them moments after I’ve set them, I’m not a big proponent of setting New Year’s resolutions. However, I do think it’s a good idea to set “goals” instead. Whether you have an active public relations program or just want to dabble in PR a bit, here are 5 simple… Continue Reading
Do You Have a Book in You?
Yesterday, I had a call with a prospect who wanted to talk about the value of public relations in their company and what it was going to take to achieve their goals. It seems they recently interviewed a PR firm whose primary strategy was for the CEO to write a book; once the book was… Continue Reading
The One Thing All Great PR Programs Share
Great PR programs are created to accomplish 3 simple goals: improve your reputation, ensure loyal clients and customers, and increase your bottom line. I’d like to say it’s more complicated than that, but it really isn’t. Yet, when you break this down, what is the one thing all great PR programs share? They all find… Continue Reading
The 10 Most Important Words to Put Into a Headline
You probably have noticed that quite a few stories, blogs and other content have “lists” in their headlines – such as the headline on this posting. This one is meant to be a bit tongue-in-cheek. After all, there ARE 10 words in my headline. If you’re scratching your head wondering what in the heck Scott… Continue Reading
