With a blog called "PR Matters," I thought it was time for me to chime in about the most recent IRS scandals, namely the Conference Overspending/Line Dancing and thesuspension of two IRS officials for accepting gifts. I'm not going to comment…
Now that the 2013 accounting conference season has begun, it's a good time to talk about the Trade Show floor, an important part of any provider's public relations program. I've told this story quite a few times over the last…
One basic tenet of great public relations is delivering on promises. One way or another, if you make a promise to a client or customer, you must make good on that promise. Last Friday night, I found myself unable to…
O.J.’s back in court. This time, his lawyers are trying to get his 4-year-old theft and kidnapping conviction overturned on what O.J. claims was bad advice from his then-lawyer. He’s claiming that the sport memorabilia he was convicted of stealing…
One topic I continuously discuss with practitioners is advertising; lately, I’ve been asked a lot of questions about Google Adwords. Of course I’m a bigger proponent of public relations in lieu of advertising – and there are times when you…
I suppose there comes a time in everyone’s career when they have a Jerry Maguire moment. Here’s mine. My Thoughts to Anyone Outsourcing Public Relations/Marketing You’re very good at doing your job, so let us do ours. We would not…
Last week, I presented a writing workshop to a group of chemists and scientists who create and test snack foods for a major manufacturer. In addition to teaching them how to develop and manage their content – specifically, present technical…
It's funny to me how some PR-related topics go dormant for months at a time and then become really popular. No less than 3 times in the last several weeks have clients and colleagues asked me about the PR advantages…
(Note: this posting originally appeared on AccountingWeb) For my first blog posting with AccountingWEB, I thought I'd start out with something accountants and other professionals ask me all the time: Isn't PR all about smoke and mirrors? Not so much.…
In the past, I've worked with many of my clients to recruit guest bloggers for their blog. These are experts in various fields who we've felt truly added to the credibility of the client's site and, of course, enhanced their reputation.…