Why PR’s Influence on Wikipedia is Good
I can now add one more skill to my bag of tricks: working with Wikipedia. I have to confess that, like so many other people I know, I access Wikipedia on a pretty regular basis. I know it's not always…
The 5 Most Hated Companies – Why We Continue Patronizing Them
MSN Money and a number of other news outlets reported on a story this morning regarding the 5 most hated companies, research conducted by 24/7 Wall St. The 5 most hated include: Facebook American Airlines AT&T Nokia Goldman Sachs There…
Are PR Agencies Worth It, or “Who is Managing Whom?”
I had a very interesting conversation last week with a colleague in an accounting firm about PR agencies. She knew I had previously worked in two agencies, so she wanted my input as to whether I thought PR agencies were…
Is the Next PR Opportunity on Your Radar?
(Note: This was originally published on CPATechViews.com) “Radar” is a very interesting thing. When something or someone is on your “radar,” you are much more likely to encounter that something or someone in your daily life. For example, if you…
Public Relations: Why Does it Matter?
Why does public relations matter? That’s a good question asked by almost every accounting firm, related organization and service provider. I think people “get” what public relations is trying to achieve, but the overriding concern, always, is to reap a…
Let’s Keep a Positive Attitude in a Doomsday Economy
Last night during a networking event, I was a bit rattled by a colleague who told me his business is mostly non-existent. He blamed it on the economy. I can't tell you who this person was, of course, but I…
PR Lessons Learned From BP Oil Spill
Note: An expanded version of this blog entry will appear in July in Skyscapes, the online magazine for the Kansas Society of CPAs. At first, I thought British Petroleum handled the spill very well when it told the public it…