I recently helped Sandra McMerty, Marketing and Communications coordinator for the North Dakota Department of Commerce, with a special event in Dallas. Sandy is here for a Wind Energy Conference and is holding a reception to attract business partners to the state.
Sandy is dynamic in every way possible – and is extremely knowledgeable about using social media to build buzz for her organization’s activities. I’m not really that well versed in how adept governmental organizations are with social media, but Sandy could be the poster child for this. In fact, any organization can learn something from Sandy.
I love the way she uses social media to spread the word about doing business in North Dakota and experiencing the state in very way possible. Sandy’s agency is on Facebook and Twitter, has a blog, maintains a LinkedIn group for North Dakota Ambassadors, and also has a presence on YouTube with a dedicated channel.
Check out these links; I think anyone can learn a great deal from the way Sandy integrates her messages via social media.
