Cytron and Company
What You Need to Know Right Now About the Centennial Generation

What You Need to Know Right Now About the Centennial Generation

If there’s anything we learned from millennials, it’s that the accounting profession must adapt to their lifestyle, and constantly strive to keep them happy and motivated. And, just like millennials today, a new generation – centennials – is coming in just five short years, representing the future of accounting. Born in 2000 or later, centennials… Continue Reading

It’s All About Customer Service and Client Experience

It’s All About Customer Service and Client Experience

Quality customer service seems to be few and far between these days. The “mom and pop” stores that once offered that personal touch and warm, homey feeling seem to be the days of yore, replaced by large stores and companies who either offer little help, or act rude, pushy or careless when they do assist… Continue Reading

The NBA Draft: the Booms, the Busts and the Breakdown

The NBA Draft: the Booms, the Busts and the Breakdown

As the NBA draft is fast approaching, the NBA landscape looks as big and bold as ever, filled with opulent opportunity, swirling stories and rapid rumors. And, the NBA and its fans wouldn’t have it any other way, with the draft looming and a highly anticipated offseason to follow. From the awful way Cavs owner… Continue Reading

Will the Finals Save the Playoffs?

Will the Finals Save the Playoffs?

This NBA playoffs has been nothing short of awful. No matter how far I look, or how much I want to say otherwise, it’s practically an unavoidable truth. With only one series left – which features the easily predictable third straight meeting between the Cavs and the Dubs – is there anything left to salvage this… Continue Reading

5 Takeaways From the NBA Season

5 Takeaways From the NBA Season

With another NBA season in the books and the playoffs set to begin tomorrow, it’s time to reflect on some of the takeaways and surprises of the 2016-17 campaign. #1: The Transformation of James Harden It was hard for me to not put Russell Westbrook #1, but I just can’t ignore the complete turnaround of… Continue Reading

It’s the Little Things in Life

It’s the Little Things in Life

It may sound cliché, but the little things in life truly bring me the most happiness. Take my granddad, for instance. This is a man I’ve always looked up to and called my hero. From him tossing me into the air as a baby, to watching planes take off, to epic card showdowns, to seemingly… Continue Reading

5 Strategies for the Younger Generation to Grow and Succeed

After getting inspired from Solution14 keynote speaker Susan Solovic who spoke about marketing and branding, it became apparent just how many opportunities the younger generation has to reach growth and success at their firms or companies. Here’s my take on 5 strategies for the younger generation to grow and succeed: Failure is Okay Bill Gates… Continue Reading

Cytron and Company offers full service public relations, marketing and communications services for accounting, legal, medical, debt collection and other professional service industries, as well as a variety of consumer-based industries.
Scott Cytron  |  972.743.4671  |  scott@cytronandcompany.com            
Bryan Cytron  |  972.743.4300  |  bryan@cytronandcompany.com