Cytron and Company
PR Hidden Gems are all Around Your Business

PR Hidden Gems are all Around Your Business

Clients and friends often ask me, “What makes good PR?” My answer is, “It depends; what do you think you have that’s unique?” There are hidden gem all around your business that make for good public relations – shiny objects that will resonate with your stakeholders, clients/customers and prospects. Often, business owners only see the… Continue Reading

3 Ways to Improve Your Sales Skills in Accounting Firms

3 Ways to Improve Your Sales Skills in Accounting Firms

I recently posted two blogs, “Why Selling Skills are Important for Accounting Professionals” and “How Accounting Professionals Can Become Better at Selling Their Services” that were the basis for a podcast I presented to the Pennsylvania Institute of CPAs. The moderator, Bill Hayes, asked me to discuss three steps firms should take to encourage their… Continue Reading

3 Reasons Why Business Cards Still Work

3 Reasons Why Business Cards Still Work

We recently retooled our website with all-new content and design, so I thought it was also a good time to reprint business cards. However, before going through design and printing, I stopped for a few minutes to think. Once everyone’s email and contact applications integrated without to0 many gaps, I certainly did not give out… Continue Reading

Intuit’s Forward-Thinking Design: Collaboration is Key

Intuit’s Forward-Thinking Design: Collaboration is Key

Last week, I had the opportunity to travel to Mountain View, CA, to work with Intuit on various projects. At its headquarters, Intuit has a number of buildings for employees, some of which are 15-20+ years old. The company’s newest facility, “Building 20” opened last fall – and was I ever wowed by the design and… Continue Reading

Cytron and Company offers full service public relations, marketing and communications services for accounting, legal, medical, debt collection and other professional service industries, as well as a variety of consumer-based industries.
Scott Cytron  |  972.743.4671  |  scott@cytronandcompany.com            
Bryan Cytron  |  972.743.4300  |  bryan@cytronandcompany.com