I just finished working with a fairly new client to help her improve her LinkedIn profile and company pages. Along the way, I learned quite a bit more about LinkedIn, picking up a few new tips I thought others would like to know about, in order to maximize their exposure. Just about everyone I know… Continue Reading
The “Magic Bullet” for Accounting Firms
We are on the road to healthy eating, starting with the recent purchase of a Magic Bullet, a high-powered blender that pulverizes fruits and vegetables into a really gross-looking liquid. We’ve been putting in spinach, kale or carrots, plus any kind of fruit – melon, berries and bananas – and in just 30 seconds, we’re… Continue Reading
How to Market Your QuickBooks Practice
It’s summer, which means you’re either resting comfortably on the beach sipping a cold refreshment or attending any one of a number of accounting conferences. While I’d opt for the beach just about any time, I’ve spent quite a bit of time over the past six weeks attending these conferences, and along the way, talking… Continue Reading
Instagram for Business? Now, That’s a Novel Idea!
When we hear anything about the social media app Instagram, we often think of it as a leisurely outlet to post photos of our vacations, special events, and our families. If you aren’t familiar with Instagram, it’s an easy-to-use social-media app for the iPhone or Android for manipulating and sharing photos and videos. Not too long ago, Facebook was… Continue Reading
5 Marketing and PR Tactics for Small Accounting Firms
While larger firms may seem have an advantage over their smaller counterparts because they typically allocate more money toward marketing and public relations, there’s no reason why smaller firms can’t do what they can to market their practices. Marketing doesn’t have to cost a lot of money, but it does take a bit of time… Continue Reading
How Accountants Can Really Market Themselves
When you throw around the word “marketing,” sales and solicitation come to mind…but when it comes to “accounting marketing,” the scenario needs to be more professional than an infomercial or door-to-door Girl Scout cookies. This is much more than a sales pitch; this is your livelihood. Therefore, it is important to get past the notion… Continue Reading
Content Marketing: Engagement Is Top Goal
In a business marketplace that’s getting more crowded, finding innovative ways to connect with clients and prospects isn’t as easy as it used to be. One of the best ways to position yourself as a trusted source of information (aka, a subject matter expert) is via content marketing writing. My advice is to get your… Continue Reading
Tips to Improve Your Public Presentations
If you would rather read thousands of pages of tax code, jump out of a moving car that’s going 90 mph, or sing “You Light Up My Life” at the neighborhood karaoke bar than speak to a group in public, you’re not alone. It’s no surprise that 74% of people suffer from the fear of… Continue Reading
5 Ways to Measure Your Social Media Efforts
Professionals who participate in social media, and certainly most accountants I know, want to measure what they’re doing, in order to know if they should increase or decrease the time they spend on non-billable activities. Seldom do I find anyone who tweets or networks with colleagues on LinkedIn just because it takes up valuable time… Continue Reading
10 Ways Blogs Can Generate Business
A blog can help build your firm. However, simply creating a domain name and sporadically writing entries will not yield more business. In order to give your effort and your blog justice, you must commit to writing the blog on a regular basis; be patient to see results; and promote the blog so your clients,… Continue Reading
