I used to consider myself an early adopter of all-things technology. Back when I was PC-based, I would upgrade to the newest operating system (OS) right away and buy the latest version of Microsoft Office. Almost 6 years ago when…
I just finished working with a fairly new client to help her improve her LinkedIn profile and company pages. Along the way, I learned quite a bit more about LinkedIn, picking up a few new tips I thought others would…
We are on the road to healthy eating, starting with the recent purchase of a Magic Bullet, a high-powered blender that pulverizes fruits and vegetables into a really gross-looking liquid. We’ve been putting in spinach, kale or carrots, plus any…
It’s summer, which means you’re either resting comfortably on the beach sipping a cold refreshment or attending any one of a number of accounting conferences. While I’d opt for the beach just about any time, I’ve spent quite a bit…
When we hear anything about the social media app Instagram, we often think of it as a leisurely outlet to post photos of our vacations, special events, and our families. If you aren’t familiar with Instagram, it’s an easy-to-use social-media app…
While larger firms may seem have an advantage over their smaller counterparts because they typically allocate more money toward marketing and public relations, there’s no reason why smaller firms can’t do what they can to market their practices. Marketing doesn’t…
When you throw around the word “marketing,” sales and solicitation come to mind…but when it comes to “accounting marketing,” the scenario needs to be more professional than an infomercial or door-to-door Girl Scout cookies. This is much more than a…
In a business marketplace that’s getting more crowded, finding innovative ways to connect with clients and prospects isn’t as easy as it used to be. One of the best ways to position yourself as a trusted source of information (aka,…
If you would rather read thousands of pages of tax code, jump out of a moving car that’s going 90 mph, or sing “You Light Up My Life” at the neighborhood karaoke bar than speak to a group in public,…
Professionals who participate in social media, and certainly most accountants I know, want to measure what they’re doing, in order to know if they should increase or decrease the time they spend on non-billable activities. Seldom do I find anyone…