Today was the first day of the Sleeter Accounting Solutions Conference, and if there was one theme that kept coming up again and again, it was a focus on the “client.” From Doug Sleeter’s opening keynote to individual sessions throughout…
You probably have noticed that quite a few stories, blogs and other content have “lists” in their headlines – such as the headline on this posting. This one is meant to be a bit tongue-in-cheek. After all, there ARE 10…
I was recently appointed to the board of the Dallas Jewish Historical Society; my best friend from childhood recruited me on to the board because he thought it would be good for the board. Truth be told, I joked with…
One of the best ways you can use social media to make your clients and prospects more aware of what you do is to continuously change your “status.” Why? It certainly gives you audience quite a bit of insight into…
Just this week, one of my accountant friends “got back to his blog” after not posting any entries for quite a long time. I used to be as bad about posting as many of you who are reading this may…
When I present to groups on how accountants can leverage social media to build business, I’m often asked a very basic question – “How effective is Twitter and why should I be on it?” I used to say that I did…
Accountants love numbers and they love results, but what they don’t like is the inability to gain any kind of ROI or return on investment for marketing and public relations activities. In today’s competitive marketplace, sticking your head in the…
This morning, on the way in to my office, I was listening to a radio program that talked about how most television reality shows are scripted. In other words, very little is actually spontaneous. I’ve thought this for years. Too…
One of the things I like most about accounting is working with professionals who are subject matter experts – and that is something that is prevalent in just about every professional services arena. Just like the medical profession has doctors…
Public relations is all about improving your reputation – and while some efforts DO take quite a bit of time to pull off, there are also some quick wins you and your firm can have without much effort and without…