I suppose there comes a time in everyone’s career when they have a Jerry Maguire moment. Here’s mine. My Thoughts to Anyone Outsourcing Public Relations/Marketing You’re very good at doing your job, so let us do ours. We would not…
Ever since the bombings occurred during the Boston Marathon, I’ve been thinking about what I wanted to post to make some kind of sense of this with regard to public relations and social media. My natural inclination was to post…
Last week, I presented a writing workshop to a group of chemists and scientists who create and test snack foods for a major manufacturer. In addition to teaching them how to develop and manage their content – specifically, present technical…
My name is Scott and I am an opera addict. At this point, you’re supposed to welcome me to the meeting, but most of you are probably thinking, “has he completely lost his mind? What does opera have to do…
It's funny to me how some PR-related topics go dormant for months at a time and then become really popular. No less than 3 times in the last several weeks have clients and colleagues asked me about the PR advantages…
Although it might seem a little late in the season to blog about finding clients, there are still 3 full weeks left until April 15, but even if you can't seem to find the time to try some of these…
(Note: this posting originally appeared on AccountingWeb) For my first blog posting with AccountingWEB, I thought I'd start out with something accountants and other professionals ask me all the time: Isn't PR all about smoke and mirrors? Not so much.…
I just came back last night from the AICPA Advanced Personal Financial Planning Conference in Vegas (CPAs who also do financial planning - I am editor for their newsletter) and had the pleasure of sitting in First Class, thanks to…
One of my daily fees is Intuit's Small Business Blog. If you are not familiar with it, you should be. This is the blog that is part of Intuit's Small Business Division - and shouldn't be confused with the blog…
Today, I'm working from home and it's one of those very-rainy days in Dallas. I hadn't posted anything on my blog in quite a bit of time, so I thought I'd spend a few minutes telling you about how the…