If you’re on social media, you should be authentic. What do I mean by this? You shouldn’t have an alias or fake username or persona. You should be you. People trust other people to be honest and be who they…
I debated whether I should write this posting; the last thing I would ever want to do is offend someone who has good intentions. Folks: LinkedIn Endorsements have gotten WAY out of hand. A quick explanation. LinkedIn Endorsements are different…
A personal or company blog is an excellent public relations tool that not only conveys an expert opinion, but also positions you nicely in terms of search engine optimization. What’s the end game? Retention and recruitment, of course. This means…
If anyone told me I would be blogging about Paula Deen, I would have said they have too much vinegar in their baked beans. In case you haven’t been following the latest Paula Deen drama, she is being sued by a…
Do you know anything about “gamification?” If not, you should. I first became aware of this tech term just a few weeks ago after Randy Johnston wrote a tech-future article for Intuit. He discussed gaming and the way some major…
With a blog called "PR Matters," I thought it was time for me to chime in about the most recent IRS scandals, namely the Conference Overspending/Line Dancing and thesuspension of two IRS officials for accepting gifts. I'm not going to comment…
Now that the 2013 accounting conference season has begun, it's a good time to talk about the Trade Show floor, an important part of any provider's public relations program. I've told this story quite a few times over the last…
One basic tenet of great public relations is delivering on promises. One way or another, if you make a promise to a client or customer, you must make good on that promise. Last Friday night, I found myself unable to…
O.J.’s back in court. This time, his lawyers are trying to get his 4-year-old theft and kidnapping conviction overturned on what O.J. claims was bad advice from his then-lawyer. He’s claiming that the sport memorabilia he was convicted of stealing…
One topic I continuously discuss with practitioners is advertising; lately, I’ve been asked a lot of questions about Google Adwords. Of course I’m a bigger proponent of public relations in lieu of advertising – and there are times when you…