A blog can help build your firm. However, simply creating a domain name and sporadically writing entries will not yield more business. In order to give your effort and your blog justice, you must commit to writing the blog on…
When I educate CPAs and accountants on social media marketing, I get two questions more often than any others. First, which application they should be on, and second, how they operate or participate in social media to get results. Both…
Got news? Hardly ever have I run across an accounting firm that didn’t want to get its name in the news, unless it’s a firm that’s afraid the phone will ring too much and the firm won’t be able to…
In a time of our lives in which we want most non-billable activities fast and easy, I have a public relations tip for you that has brought success to one of my clients no less than 3 times in the…
No matter what type of business you’re in, it’s never easy to resign a client. Yet, the benefits far outweigh the drawbacks. We resign clients based on a number of reasons. Perhaps the scope of engagement changed and you don’t…
I have a lot of clients, associates, and friends who think I’m a social media whiz. They regularly call or write asking for what they think is sage advice on how to make more of an impact on Facebook, Twitter,LinkedIn, Pinterest, and several…
It seems you can’t go anywhere or do anything without technology. I know that’s a big Homer Simpson “Doh!,” but it’s true. Think about it. What do we do when the Internet goes out at our offices? Instead of reading…
Based on my history of breaking them moments after I’ve set them, I’m not a big proponent of setting New Year’s resolutions. However, I do think it’s a good idea to set “goals” instead. Whether you have an active public…
Yesterday, I had a call with a prospect who wanted to talk about the value of public relations in their company and what it was going to take to achieve their goals. It seems they recently interviewed a PR firm…
Great PR programs are created to accomplish 3 simple goals: improve your reputation, ensure loyal clients and customers, and increase your bottom line. I’d like to say it’s more complicated than that, but it really isn’t. Yet, when you break…